Data cleansing campaigns, through B2B CM, are an important part of any ongoing marketing communications plans.
Businesses move offices and change contact numbers, employees move on or are promoted into new roles, and all these changes lead to errors in your database.
If you think your customer and prospect, databases are accurate then you’re probably wrong. On average, databases provided to B2B CM, by clients, have error rates of around 20%.
Holding incorrect information on customers leads to several issues.
- Customer dissatisfaction — People don’t like it when you get their details wrong.
- Data Protection issues — To stay compliant with the Data Protection Act all information held on customers needs to be accurate.
- Direct marketing wastage — Sending marketing messages to the wrong address, calling the wrong numbers, or getting the wrong contact names, mean your direct marketing messages are not reaching the people they should.
- Low response rates — Poor quality data generates less response and delivers lower ROI.
B2B CM offer data cleansing programmes that match your requirements, regardless of the size of your customer database.
Campaign data cleanse programme
Companies with large databases should make regular data cleansing part of their ongoing marketing communications strategy. B2B CM offer a rolling data cleanse service, with a set number of records contacted and cleansed each quarter, so that over a full year each customer is contacted at least once.
Call B2B CM on 0845 345 0545