What is data analysis?
Data analysis provides a full audit of your prospect and customer data. B2B CM take your data records and ‘stress tests’ each one, checking for omissions in contact information and comparing them against our own suppression data, and the Royal Mail PAF database, to establish if:
- The mailing address is correct.
- The contact number is TPS / CTPS registered.
- The email address has data entry errors.
This process provides an instant overview of your prospect records, helping you see the true size of your database and providing in-depth understanding of how accurate the information is.
Does your data work for you, or are you working for your data?
If you haven’t audited your data recently then it could be costing your business money. Incorrect data leads to
- Poor targeting.
- Reduced sales.
- Customer churn.
- Marketing waste.
Data analysis makes your company more efficient and improves business performance.
The benefits of data analysis
- Highlight incorrect data — Reduce marketing waste.
- Remove duplicates — Reveal the true size of your database.
- Test against target customer — Make sure your prospect data is focused on the target customer you want to reach.
- Improved customer services — Getting a customer’s details right is the first step to delivering quality customer care.
Example data analysis report
Data analysis starts with you supplying your records in Excel or CSV format. Once we acknowledge receipt we start to work producing a report full of valuable business information on the quality of your data.
An example data analysis report is available for download (pdf format).
Call B2B CM on +44 (0) 1244 521 557, or fill out our enquiry form.