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Category Archives: Blog
DMA North elections
We’re excited to announce that B2B CM Managing Director Stella Jones is standing for election to DMA North in the current DMA elections. The role of DMA North is to maximise the use of direct marketing and establish itself as … Continue reading
If it walks like a duck
If you engage with customers using a telephone, you are telemarketing. If you call people to start off a sales conversation, you are telemarketing. If you make sure you have the right contact details for someone by asking them, you are telemarketing. Continue reading
Posted in Appointment making, Blog, Cold calling, Cold calling, Data, Data audit, Data cleanse, Filling sales pipeline, Lead generation, List building, Looking for new customers, Outsourcing, Telemarketing, Telemarketing Services, Understand customers
Tagged Appointment making, appointment setting, B2B, best practice, integrated marketing, telemarketing
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Ready to outsource?
The benefits of outsourcing are clear. You save time, money and complement existing skills, bringing serious, measurable ROI and delivering your business objectives on target and on budget. We’re ready, are you? Choosing the right sales outsource partner is important. … Continue reading
DMA concerns over EU Data Protection Regulation
The DMA (of which B2B CM is a member) has published is views on the proposed EU Data Protection Regulation. Continue reading
How do you deal with a sales objection?
Many objections are the result of limited information. If the customer doesn’t have enough information to make an informed buying decision, they will not make a buying decision! Continue reading
Are your customers clean?
Freshen up your customer and prospect records. Is your customer information looking dull and grey? Has the life gone out of your live prospects? The dirtier your data the less able you are to achieve your business objectives. Let B2B … Continue reading
It’s not about reach, it’s about conversations
Next time someone offers you an advertisement that will ‘reach 1,000s of customers’ ask how many of those ‘1,000s’ will turn into customers. Ask how many will read every word or watch every second of your advertisement. Continue reading
Is telemarketing still effective?
Call Centre Cafe reports on the question of is telemarketing an effective business tool for generating sales? Continue reading
Posted in Blog, News, Telemarketing
Tagged Appointment making, appointment setting, integrated marketing, lead generation, telemarketing
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