Comments for B2B Customer Management

Comment on How to use scripts in appointment setting by Cyanne Campbell

Cyanne Campbell — Mon, 24 Oct 2011 08:00:46 +0000

Keeping your telemarketing script simple, engaging direct to the point and short is the key to producing great quality appointments for your salespeople to get stuck into.

Comment on Compare internal telemarketing to outsourced telemarketing by Cyanne Campbell

Cyanne Campbell — Tue, 18 Oct 2011 02:58:50 +0000

Outsourcing gives you an opportunity to cut back on costs. Expenses in recruiting, training and employing marketers, purchase of equipments as well as repairs and maintenance, salaries of supervisors and managers, and payment of utilities are too big to handle. Seeking outside support allows you to gain access to the skills of professionals, technology and business contact list with less investment.

Comment on How telemarketing and proactive customer care improve customer loyalty by Cyanne Campbell

Cyanne Campbell — Tue, 11 Oct 2011 09:00:58 +0000

All businesses are competing for customers. A customer loyalty program that makes patrons feel important will maximize profits and create a stream of new buyers through referrals. When a customer is valued, then competition is not an issue. When a person is treated outstandingly, there is no desire to seek out competitors and word of mouth referrals will come pouring in.

Comment on Top 10 appointment setting tips by Belinda Summers

Belinda Summers — Thu, 01 Sep 2011 07:24:28 +0000

Thanks for the tips. Appointment setting is an important element in the sales process. Choosing and using the best techniques and strategies will surely yield to great results.

Comment on The pitfalls of telemarketing data by John Keating

John Keating — Fri, 18 Mar 2011 15:44:43 +0000

I would even take this one step further and have any internal data run through a data audit before its called. Its a ‘no brainer’. Its a free service that most DMA companies operate and this can highlight data to be surpressed and replaced before costs are wasted in the execution of a campaign. In terms of external lists, always speak to a professional list broker who is DMA registered. They should be able to help plan the campaign and prevent any data issues before they arise. We have a data blog on http://www.data-broker.co.uk/blog if you would like to communicate with our discussions. We like to advise people on how to get the best out of data before telemarketing experts like yourself get to use and monetise it.

Comment on Talking to gatekeepers, a view from the other side by Tweets that mention Talking to gatekeepers, a view from the other side | B2B Contact Marketing -- Topsy.com

Wed, 16 Feb 2011 22:39:58 +0000

[...] This post was mentioned on Twitter by Simon Deakin and Alan Jones, B2B CM. B2B CM said: Talking to gatekeepers, a view from the other side. #li http://ow.ly/3XlYW [...]

Comment on How to handle rejection in telemarketing by Carol Adams-Kirkham

Carol Adams-Kirkham — Mon, 31 Jan 2011 11:04:54 +0000

I think it is important to remember that it often takes between 5-7 contacts to build rapport, understand the client need and know whether you have something of interest to the client.

My top tip is to gain something from each call, use every one as a learning experience, impart knowledge and build rapport and remember telemarketing is a journey not a final destination.

I hope that helps.

Comment on How to prepare before making telemarketing calls by Telefonpassning

Telefonpassning — Thu, 20 Jan 2011 22:16:24 +0000

Thanks for your input, ive been planing to start working with telemarketing, thanks alot!