If you have been around the block a few times, you start to see a pattern, little indicators of what will happen next.
The current fashion for social media is starting to follow this trend.
- Noticed a few very famous companies, valued higher than the GDP of smaller countries, but still not actually making a profit?
- Noticed how it isn’t actually possible to measure how much better these companies make life, compared to the ‘old way’?
- Noticed how the media still highlight every new piece of news in the sector?
When did this happen before?
- Remember AOL and how it was able to buy Warner Brothers with shares?
- Remember when you could publish a PR, announcing your new website, and you would get news coverage?
- Remember when it was predicted that all businesses would get wiped out by ecommerce?
All this happened during the Dotcom boom of the late 90s.
While everything that was announced had an element of truth about it, most of the facts are always covered in hype. It is, however, also very true that every new business idea goes through a boom period, this happened to telecoms in the 1950-60s, and even tulips in the 1680s. However, the most famous indicator of any boom, is the phrase, “But it’s different this time!”
Why is telemarketing better that social media?
Telemarketing is where a phone call is made to an individual and a question asked about a service or a product. The ultimate goal is to create a list of people who would like to buy this service or product now. This list, and it may only have a few names on it, is the product of making hundreds if not thousands of calls.
Reason 1 why telemarketing is better than social media is that we can tell you how many phone calls we need to make to give you a list of appointments.
In telemarketing we have lists of phone numbers matching all sorts of profiles. We can create a campaign where we talk to every director of every big company in the country about your product, and you will have the answers within the week.
Reason 2 why telemarketing is better than social media is that we can target potential clients and get a formulated feedback within a fixed time frame.
The telemarketing process is so well formulated, that we are able to create a Return on Investment projection which can be clarified for new clients. If you spend X, you will get X no of sales.
Reason 3 why telemarketing is better than social marketing is because it works every time – within reason! 
Social media has its place, but it is currently being pushed as the answer to everything. Social media is best used as an on-line equivalent of a networking forum. It’s great for discussing ideas, but it’s no good at closing a deal! If you are looking for a number of leads in a short period of time, get on the phone!
B2BCM is a telemarketing company who spend their time talking to real people about the products and services our clients want to talk about.
If you want to see more sales, we can help. Talk to us.